The GEO Playbook

How brands become the answer in China's AI engines: methods, cases, engine watch.

Why Baidu Baike Is the Cheapest AI-Visibility Win for Overseas Brands

A Baike entry is the closest thing to a brand passport in China's AI ecosystem. What it unlocks, why engines trust it, and how to get one as a foreign brand.

2026-07-02

China's AI Search Landscape 2026: The Big Six Engines Brands Must Win

DeepSeek, Doubao, Yuanbao, Qwen, Kimi, Baidu — who uses each engine, what content each one trusts, and where your brand should invest first.

2026-07-02

How Xiaohongshu Seeding Feeds China's AI Answers

Xiaohongshu reviews are a top content source cited by Chinese AI engines. How seeding converts into AI recommendations, and what content actually works.

2026-07-02

Share of Model: The Metric That Replaces Search Rankings in the AI Era

You can't rank #1 in an AI answer — you're either recommended or invisible. Share of Model quantifies it: definition, measurement method, and benchmarks.

2026-07-02

How to Get Your Brand Recommended by DeepSeek

DeepSeek answers millions of buying questions daily. What sources it trusts, how it picks brands, and the concrete steps to become its answer.

2026-07-02

What Is GEO (Generative Engine Optimization)? The 2026 Guide for Brands Entering China

GEO is the practice of engineering your brand into AI-generated answers. Here's how it works in China, where six AI engines now shape buying decisions.

2026-07-02

Is your brand the answer in China's AI engines?

Measure your Share of Model across DeepSeek, Doubao, Qwen and the rest of the Big Six — free.

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