GeoMeet the Big Six.
China has no ChatGPT. Instead, six major engines answer billions of questions — each with its own personality and its own trusted sources. Winning means optimizing to each one, not all at once.
Doubao
ByteDance · 345M MAU — China's #1 AI app. Consumer & lifestyle, multimodal.
Sources: Douyin + Xiaohongshu ecosystem
Qwen
Alibaba · 166M MAU — institutional & regulatory lean, strong on commerce.
Sources: News + government registries + WeChat
DeepSeek
DeepSeek-AI · 127M MAU — encyclopedic, community-focused, fact-led.
Sources: News + broad websites
Yuanbao
Tencent — knowledge-rich, deeply integrated with the WeChat ecosystem.
Sources: WeChat Official Accounts + long-form
Kimi
Moonshot AI — long-context research assistant, evidence-hungry.
Sources: Long-form + academic + citations
Baidu / ERNIE
Baidu — enterprise & ecosystem, tied to Baidu search.
Sources: Baidu Baike + Baijiahao + search
GEO isn't one optimization. It's six.
Each engine trusts different sources. Feed the right content to the right place, and you appear where it counts. This mapping drives our platform-specific optimization.
| Channel you build | Feeds this engine | Best for |
|---|---|---|
| 抖音 Douyin + 小红书 UGC | 豆包 Doubao | Consumer / lifestyle brands |
| 微信 WeChat Official Accounts | 元宝 Yuanbao | Knowledge-led, considered purchases |
| News + government registries + WeChat | 通义 Qwen | Institutional / regulated categories |
| Press releases + structured web content | DeepSeek | Fact-led, encyclopedic queries |
| Long-form + evidence-rich pillar content | Kimi | Research-heavy, B2B & tech |
| 百度百科 Baike + 百家号 | 文心 Baidu | Entity / knowledge-graph presence |
Plus: 知乎 Zhihu authority Q&A and 大众点评 Dianping local proof feed multiple engines.
Match content to the engine that trusts it.
Consumer engines
For Doubao, we build a real Douyin & Xiaohongshu footprint — KOC/KOL notes, short video, livestream — the UGC these engines quote.
Knowledge engines
For Yuanbao & Qwen, we publish WeChat long-form, structured Q&A and registry-grade content that reads as authoritative.
Research & search engines
For Kimi, DeepSeek & Baidu, we combine PR, evidence-rich pillars, schema and Baike/Baijiahao to build machine-verifiable trust.
Which engines are you missing?
Run a free audit to see your Share of Model on all six — and where the biggest, most winnable gaps are.
Check my Share of Model →